Riverside Care of Florida (“Riverside Care,” “we,” “us,” or “our”) respects your privacy. This Website Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website (the “Site”) and when you contact us through the Site.

Important note about health information: This policy applies to information collected through the Site. If Riverside Care is a HIPAA covered entity, your medical information is governed by our Notice of Privacy Practices (NPP) and applicable law. This Site is not intended for urgent medical needs.

1) Information we collect

A. Information you provide to us

When you submit a form, request information, or otherwise contact us through the Site, we may collect:

  • Name
  • Email address
  • Phone number
  • Message content and any other details you choose to provide

Please do not submit sensitive medical or protected health information (PHI) through the Site’s general contact forms. If you need to communicate medical details, contact us by phone or through any secure method we provide.

B. Information collected automatically (website usage data)

When you browse the Site, we may automatically collect certain information, such as:

  • Device and browser type
  • Approximate location (e.g., city/state derived from network information)
  • Pages you view, time spent on pages, and referring/exit pages
  • General site interaction data

2) Cookies and analytics (Google Analytics)

We use cookies and similar technologies to help the Site function, improve performance, understand how visitors use the Site, and measure marketing effectiveness.

We use Google Analytics to collect and process usage data. Google Analytics may use cookies or similar technologies to collect information about your use of the Site and generate reports for us.

Per Google Analytics terms, we maintain an appropriate privacy policy that provides notice of our use of cookies and discloses use of Google Analytics and how it collects and processes data, which may be done by linking to Google’s “How Google uses information from sites or apps that use our services.”

Google’s processing: Learn how Google uses information from sites or apps that use Google services:
https://www.google.com/policies/privacy/partners/

Your choices: You can control cookies through your browser settings, and you may be able to use Google’s opt-out tools (e.g., the Google Analytics Opt-out Browser Add-on, where available). Disabling cookies may affect Site functionality.

(Background on cookies/tracking: cookies can be used to recognize devices and track usage over time. )

3) How we use information

We may use information collected through the Site to:

  • Respond to inquiries and messages
  • Provide information about our services
  • Improve the Site and user experience
  • Maintain Site security and prevent fraud/abuse
  • Analyze traffic and usage trends (including via Google Analytics)
  • Comply with legal obligations
  • Texting

4) How we share information

We may share information in these situations:

  • Service providers: With vendors that help us operate the Site (hosting, form processing, analytics, security). These vendors process information on our behalf under contractual obligations.
  • Legal compliance: To comply with applicable law, respond to lawful requests, or protect rights, safety, and security.
  • Business transfers: In connection with a merger, acquisition, financing, or sale of assets (subject to applicable confidentiality protections).

We do not sell your personal information collected through this Site.

5) Contact forms, email, texting and security

Email risk: Standard email is not always secure. HHS explicitly warns that unencrypted email can present a risk that personally identifiable information may be intercepted.
Accordingly:

  • Do not submit sensitive personal or medical details through general web forms or standard email.
  • If you believe your message contains sensitive information, contact us by phone or request a secure communication method.
  • SMS consent and phone numbers will never be shared with third parties or affiliates under any circumstances. SMS consent is not shared with any third parties or affiliates for marketing purposes.

We use reasonable administrative, technical, and organizational safeguards designed to protect information collected through the Site. However, no method of transmission over the internet is 100% secure.

6) Data retention

We retain information collected through the Site for as long as reasonably necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

7) Children’s privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child has provided personal information through the Site, contact us so we can delete it.

8) Your privacy rights

Depending on where you live, you may have rights regarding your personal information, such as requesting access, correction, or deletion. To submit a request, contact us using the information below.

Florida note: Florida has enacted consumer privacy provisions (the “Florida Digital Bill of Rights”), including requirements for a privacy notice for certain covered entities.
(These requirements apply only to certain controllers meeting statutory thresholds; we can tailor this section if Riverside Care falls within scope.)

9) Third-party links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those third parties. Review their privacy policies before providing information.

10) Changes to this policy

We may update this policy from time to time. The “Last Updated” date reflects the most recent revision. Material changes will be posted on this page.

11) Contact us

If you have questions about this Website Privacy Policy or our privacy practices, contact us.